QUESTION

An advertiser has never used YouTube as a performance platform before and is looking to set up their first campaign. Which of the following expectations should you set? Select all that apply. Select All Correct Responses

Performance on desktop is likely to outperform that of mobile

Advertising on YouTube will most likely be effective only when targeting a younger demographic

They should not expect effective CPAs without continual testing and optimizing

CPAs on video should not be compared directly to search or display

The correct answer is:

CPAs on video should not be compared directly to search or display

An advertiser has never used YouTube as a performance platform before and is looking to set up their first campaign. Which of the following expectations should you set? Select all that apply.
Explanation: We will update later. sincerely thank