QUESTION

Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand.

Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?

Standard remarketing

Affinity audiences

Dynamic remarketing

Custom Affinity audiences

The correct answer is:

Custom Affinity audiences

Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
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