What is the Search Ads 360 account hierarchy?

QUESTION

What is the Search Ads 360 account hierarchy?

Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword

Agency > Advertiser > Engine > Campaign > Keyword

Advertiser > Engine > Campaign >Keyword

Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad

The correct answer is:

Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad

What is the Search Ads 360 account hierarchy?
Explanation:

Just as many advertising agencies maintain separate teams to manage search and social marketing for multiple advertisers, in Search Ads 360, you can manage multiple advertisers under a single agency network.

Each of these advertisers contains its own group of engine accounts and campaigns, as well as its own set of users who can view reports and edit settings.

Read more here: https://support.google.com/searchads/answer/2491240

Who might receive payments by content owners?

QUESTION

Who might receive payments by content owners?

Content creators who are members of a network, or working with organization that manage their revenue.

Content creators who collaborate with other channels.

Only enterprise-level content creators.

Channel managers who participate in brand collaborations.

The correct answer is:

Content creators who are members of a network, or working with organization that manage their revenue.

Who might receive payments by content owners?
Explanation: We will update later. sincerely thank

Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

QUESTION

Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

Target cost-per-lead (tCPL)

Target cost-per-view (eCPV)

Target cost-per-click (CPC)

Target-cost-per-acquisition (tCPA)

The correct answer is:

Target-cost-per-acquisition (tCPA)

Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?
Explanation: We will update later. sincerely thank

To recognize users across different devices, what is required for User ID?

QUESTION

To recognize users across different devices, what is required for User ID?

Google Tag Manager

Sign-in that generates and sets unique IDs

A new Analytics account for reporting

All of the above

The correct answer is:

Sign-in that generates and sets unique IDs

To recognize users across different devices, what is required for User ID?
Explanation:

The User ID enables the association of one or more sessions (and any activity within those sessions) with a unique and persistent ID that you send to Analytics. To implement the User ID, you must be able to generate your own unique IDs, consistently assign IDs to users, and include these IDs wherever you send data to Analytics. For example, you could send the unique IDs generated by your own authentication system to Analytics as values for the User ID. Any engagement, like link clicks and page or screen navigation, that happen while a unique ID is assigned can be sent and connected in Analytics via the User ID.

Read more here: https://support.google.com/analytics/answer/3123662

Where do conversations fit into your inbound marketing strategy?

QUESTION

Where do conversations fit into your inbound marketing strategy?

Conversations fit into your inbound marketing strategy because you’re going to need to have one with your team now that you know what inbound is all about.

Conversations are only for outbound marketers. Content and promotion is for inbound marketers.

By using channels that deliver or simulate a conversation with your website visitors, you can deliver your content in a consistent and relationship-focused way.

By using channels that your buyers personas consider “trendy,” your brand maintains its reputation of being relevant and up to date.

The correct answer is:

By using channels that deliver or simulate a conversation with your website visitors, you can deliver your content in a consistent and relationship-focused way.

Where do conversations fit into your inbound marketing strategy?
Explanation: We will update later. sincerely thank

How can you make sure the content you share is relevant to your prospects?

QUESTION

How can you make sure the content you share is relevant to your prospects?

Make a list of the problems you help your customers solve and map your content to those problems –– then share relevant content.

Have physical copies of your company’s content on your desk so you can flip through them during phone calls and find what you’re looking for.

Share as much content as possible with each prospect to increase the likelihood of giving them the content they need.

Reduce the amount of content you use and focus on sharing only the content that is relevant in the decision stage of the buyer’s journey.

The correct answer is:

Make a list of the problems you help your customers solve and map your content to those problems –– then share relevant content.

How can you make sure the content you share is relevant to your prospects?
Explanation: We will update later. sincerely thank