You should do all of the following activities during the connect phase of your inbound sales strategy EXCEPT:

QUESTION

You should do all of the following activities during the connect phase of your inbound sales strategy EXCEPT:

Contact inbound leads

Introduce yourself to common connections

Leave voicemails for your leads

Offer your leads a product demo

The correct answer is:

Offer your leads a product demo

You should do all of the following activities during the connect phase of your inbound sales strategy EXCEPT:
Explanation: We will update later. sincerely thank

To send data from Campaign Manager to Display & Video 360, what initial step should be taken?

QUESTION

To send data from Campaign Manager to Display & Video 360, what initial step should be taken?

Associate the Display & Video 360 partner ID in Campaign Manager’s Properties

Remove any reference to Campaign Manager Site(s) in Display & Video’s Basic Details

Associate Display & Video 360 in the advertiser’s Floodlight configuration in Campaign Manager

Associate the Bid Manager partner ID in the advertier’s “Creatives fields” section

The correct answer is:

Associate Display & Video 360 in the advertiser’s Floodlight configuration in Campaign Manager

To send data from Campaign Manager to Display & Video 360, what initial step should be taken?
Explanation:

The Campaign Manager Floodlight Configuration ID is the unique ID representing the same advertiser in Campaign Manager. This is used to sync Floodlight activities from Campaign Manager to Display & Video 360 as first-party audience lists.

Read more here: https://support.google.com/displayvideo/answer/3423704

Fill in the blank: _________ is Google’s machine-learning artificial intelligence system that interprets people’s searches to find pages that might not have the exact words they searched for.

QUESTION

Fill in the blank: _________ is Google’s machine-learning artificial intelligence system that interprets people’s searches to find pages that might not have the exact words they searched for.

Panda

Hummingbird

RankBrain

Penguin

The correct answer is:

RankBrain

Fill in the blank: _________ is Google’s machine-learning artificial intelligence system that interprets people’s searches to find pages that might not have the exact words they searched for.
Explanation: We will update later. sincerely thank

What are two main benefits of using Search Audience solutions? (Choose two.)

QUESTION

What are two main benefits of using Search Audience solutions? (Choose two.)

Making the right bids when certain groups of people are searching for your product or services

Identifying the most effective ad schedules to get the best results from your budget

Reaching different audience segments with unique messaging that is highly relevant to them

Reviewing missed opportunities with regards to ad extensions and ad variations

Getting detailed insights into which bid strategies can work best for your search network campaigns

The correct answer is:

Reaching different audience segments with unique messaging that is highly relevant to them

What are two main benefits of using Search Audience solutions? (Choose two.)
Explanation: We will update later. sincerely thank

What is a key value proposition of Unique Reach?

QUESTION

What is a key value proposition of Unique Reach?

It helps in planning how many total people (not cookies) a campaign could reach

It shows you what % of a client’s ads were viewable by people

It helps in planning what % of a client’s target audience in people (not cookies) could be reached with the campaign

It shows how many people (not cookies) a campaign reached

The correct answer is:

It shows how many people (not cookies) a campaign reached

What is a key value proposition of Unique Reach?
Explanation: We will update later. sincerely thank

Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?

QUESTION

Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?

In-Market audiences

Demographic targeting

Custom Affinity audiences

Similar Audiences

The correct answer is:

In-Market audiences

Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
Explanation: We will update later. sincerely thank

What cost model only calculates cost for impressions measured as viewable by Active View?

QUESTION

What cost model only calculates cost for impressions measured as viewable by Active View?

CPA

CPM

vCPM

CPC

The correct answer is:

vCPM

What cost model only calculates cost for impressions measured as viewable by Active View?
Explanation:

(Active View: Viewable Impressions ÷ 1000) × Rate
The advertiser is charged for every thousand impressions measured as viewable by Active View.
Read more here: https://support.google.com/dcm/partner/answer/7023294

A single branch of Simpson Shoes has been operating since 1917. They recently ran their first online ad and after its launch the owner wanted to see the ad online. Where should the owner search to find his Local Inventory ad?

QUESTION

A single branch of Simpson Shoes has been operating since 1917. They recently ran their first online ad and after its launch the owner wanted to see the ad online.

Where should the owner search to find his Local Inventory ad?

When he is nearby Simpson Shoes searching online for an in-stock style.

When he is nearby Simpson Shoes using Google Maps to navigate.

In the sidebar during a search for Simpson Shoes shop hours.

On a billboard near the entrance to Simpson Shoes shop.

The correct answer is:

When he is nearby Simpson Shoes searching online for an in-stock style.

A single branch of Simpson Shoes has been operating since 1917. They recently ran their first online ad and after its launch the owner wanted to see the ad online. Where should the owner search to find his Local Inventory ad?
Explanation: We will update later. sincerely thank

What is the relationship between a company’s profits and its purpose?

QUESTION

What is the relationship between a company’s profits and its purpose?

A company’s purpose is to generate profits.

A company’s profits enable it to fulfill its purpose.

A company’s profits distracts from its purpose.

A company’s purpose drives profits.

The correct answer is:

A company’s profits enable it to fulfill its purpose.

What is the relationship between a company’s profits and its purpose?
Explanation: We will update later. sincerely thank