What does an audit status of “Pending, servable” mean?

QUESTION

What does an audit status of “Pending, servable” mean?

The creative will not serve for 24 hours

The creative will serve, but is prohibited due to unsuitable content

The creative will serve, but may be rejected after policy review

The creative will not serve until resubmitted for approval

The correct answer is:

The creative will serve, but may be rejected after policy review

What does an audit status of “Pending, servable” mean?
Explanation:

Your creative is approved for serving, but is awaiting additional content and policy review.
Read more here: https://support.google.com/displayvideo/answer/6063030

How can a creative be submitted for audit after it’s been rejected and fixed?

QUESTION

How can a creative be submitted for audit after it’s been rejected and fixed?

On the Creative’s page, click the refresh button

Select the creative and click “Resubmit for approval”

Assign the creative to another line item

Select the creative and select “Activate”

The correct answer is:

Select the creative and click “Resubmit for approval”

How can a creative be submitted for audit after it’s been rejected and fixed?
Explanation:

All creatives have to be approved before they can be served by line items. New creatives are automatically sent through the approval process once they’re assigned to an active line item. However, if a creative is rejected, you should make the necessary changes to correct the creative, then use the Resubmit for approval drop-down to manually send the updated creative through the audit process again.

Read more here: https://support.google.com/displayvideo/answer/6276988

When users make changes to a line item or insertion order, where are those changes displayed?

QUESTION

When users make changes to a line item or insertion order, where are those changes displayed?

In the downloadable Structured Data File

In the Partner’s Basic Details

In the left panel after searching for the user name

Under Change History in the change log

The correct answer is:

Under Change History in the change log

When users make changes to a line item or insertion order, where are those changes displayed?
Explanation:

All the changes to a line item or insertion order made by user can be seen under change history in the change log.

How can a site be blacklisted from an advertiser’s media buys?

QUESTION

How can a site be blacklisted from an advertiser’s media buys?

Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting

Use the audience composition report and exclude audiences that visit that site

Add the URL to the advertiser’s URL field

Identify the website’s key phrases and use them in keyword exclusion targeting

The correct answer is:

Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting

How can a site be blacklisted from an advertiser’s media buys?
Explanation:

Exclusion: This is using a channel as a preset, excludable list of publishers where you don’t want your ads to serve. If you exclude a placement at the advertiser level, you cannot include it at the ad group level. You can exclude additional placements at the ad group level.
Read more here:  https://support.google.com/displayvideo/answer/2717490

For deals, which tool can be used to identify if the correct creative sizes are sent with the bid request?

QUESTION

For deals, which tool can be used to identify if the correct creative sizes are sent with the bid request?

YouTube Programmatic Guaranteed reporting

Creative status field

Advertiser’s History

Deals Troubleshooter

The correct answer is:

Deals Troubleshooter

For deals, which tool can be used to identify if the correct creative sizes are sent with the bid request?
Explanation:

The Deal Troubleshooter is a powerful, easy-to-use tool for analyzing problems with private auctions, guaranteed deals, and preferred deals. With the Deal Troubleshooter, you can:

See at a glance why a deal is not spending.

Troubleshoot deals from any exchange that has deals integrated with Display & Video 360.

Use a filter to troubleshoot specific deals if the line item is targeting multiple deals.

See specific reasons and quantifications for why impression availability was lost, at three separate levels.

Read more here: https://support.google.com/displayvideo/answer/6292894

What line items are impacted by insertion order default targeting?

QUESTION

What line items are impacted by insertion order default targeting?

Only video line items

All current line items

TrueView line items

New line items only, not current line items

The correct answer is:

New line items only, not current line items

What line items are impacted by insertion order default targeting?
Explanation:

To save time, you can set default targeting settings for an insertion order, and all new line items created in the insertion order will automatically inherit these settings. Once a line item exists, its individual targeting can be adjusted as needed.

Read more here: https://support.google.com/displayvideo/answer/2948712

To activate the creative approvals process for a new creative, what step must be taken?

QUESTION

To activate the creative approvals process for a new creative, what step must be taken?

Set the creative to active

Assign the creative to an active line item

Resubmit the creative for approval

Upload the creative to Display & Video 360

The correct answer is:

Assign the creative to an active line item

To activate the creative approvals process for a new creative, what step must be taken?
Explanation:

Creatives cannot serve until they’re assigned to an active line item and have gone through an initial review. Creatives added to Display & Video 360 go through an approval process to make sure they’re safe and appropriate for users. Whenever you add a new creative or make changes to an existing creative, your creative is automatically submitted for review again.

Read more here: https://support.google.com/displayvideo/answer/6063030

What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?

QUESTION

What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?

The “Line Item Settings” CSV

The line item’s impressions lost chart

A General or Standard report grouped by channel

The Inventory Marketplace forecast

The correct answer is:

The line item’s impressions lost chart

What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?
Explanation:

The impressions lost chart illustrates, over the past seven days, how many additional impressions that matched your line items’ targeting could have been purchased.

Impressions are lost because your line items’:

Frequency cap is too low, or

Budget is too low, or

Bid is too low

Read more here: https://support.google.com/displayvideo/answer/3721824