Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

QUESTION

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Target return on ad spend (Target ROAS)

Target cost-per-acquisition (tCPA)

Target impression share

Maximize clicks

The correct answer is:

Maximize clicks

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Explanation: We will update later. sincerely thank

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

QUESTION

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

So that spend is not reallocated between two different marketing objectives

To avoid any potential keyword duplicates between different marketing objectives

So that seasonal trends can be better identified for each individual marketing objective

To prevent campaigns from becoming “Limited by Budget”

The correct answer is:

So that spend is not reallocated between two different marketing objectives

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Explanation: We will update later. sincerely thank

Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)

QUESTION

Karen owns a large online business selling antiques. She wants to create a Smart Display campaign.

What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)

Keyword examples

Example placements

Budget amount

Creative assets

Interest categories

The correct answer is:

Creative assets

Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)
Explanation: We will update later. sincerely thank

What is a valid recommendation that the Performance Planner can provide?

QUESTION

What is a valid recommendation that the Performance Planner can provide?

Create alternative versions of best performing ad variations

Apply specific bid adjustments to device and location targeting

Add a themed group of negative keywords

Set a specific target CPA (cost-per-acquisition)

The correct answer is:

Set a specific target CPA (cost-per-acquisition)

What is a valid recommendation that the Performance Planner can provide?
Explanation: We will update later. sincerely thank

How does Google Display Ads drive marketing results for thousands of advertisers worldwide?

QUESTION

How does Google Display Ads drive marketing results for thousands of advertisers worldwide?

It harnesses best-in-class signals to place ads against the most relevant content.

It determines a user’s primary marketing objective, and enables the features and options that will best achieve it.

It calculates the number of times an ad is effectively run on test websites, then shows it on all relevant websites.

It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.

The correct answer is:

It harnesses best-in-class signals to place ads against the most relevant content.

How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
Explanation: We will update later. sincerely thank

Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)

QUESTION

Lucy is creating a new Display campaign with the goal of building awareness.

Which two targeting options might be suitable for her to use? (Choose two.)

Demographic targeting

Custom Intent audiences

In-Market audiences

Standard remarketing

Affinity audiences

The correct answer is:

Affinity audiences

Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)
Explanation: We will update later. sincerely thank

Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?

QUESTION

Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand.

Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?

Standard remarketing

Affinity audiences

Dynamic remarketing

Custom Affinity audiences

The correct answer is:

Custom Affinity audiences

Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
Explanation: We will update later. sincerely thank