You want to complete conversion tracking setup on your business website with Google Ads. You’ve already implemented a global sitewide tag. Your next step is to create event tags, which must be placed in the correct section of your web pages to properly function. Where’s the event tag implemented on a web page?

QUESTION

You want to complete conversion tracking setup on your business website with Google Ads. You’ve already implemented a global sitewide tag. Your next step is to create event tags, which must be placed in the correct section of your web pages to properly function. Where’s the event tag implemented on a web page?

Between the tags of your website page, before the last line of code.

Directly above the global site tag in the <head> tags of all website pages.

Between the tags of your website page, right after the global site tag.

On the home page of the website, both above and below the tags.

The correct answer is:

Between the tags of your website page, right after the global site tag.

You want to complete conversion tracking setup on your business website with Google Ads. You’ve already implemented a global sitewide tag. Your next step is to create event tags, which must be placed in the correct section of your web pages to properly function. Where’s the event tag implemented on a web page?
Explanation: We will update later. sincerely thank

Match each report with its description.

QUESTION

Match each report with its description.

1 Shows the average number of days, ad clicks, and ad impressions it took users
to convert.
2 Shows how many conversions were received for each conversion action.
3 Allthe conversions assisted by clicks, exceptfor the last click for each
keyword.
4 Helpsevaluateandoptimize performanceusing thecurrent attributionmodel.

Campaigns report (4)
Top Conversions report (2)
Assisted Conversions report (3)
Attribution Overview report (1)

The correct answer is:

Campaigns report (4)

Match each report with its description.
Explanation: We will update later. sincerely thank

Brianna has a physical store that she’s successfully managed for 10 years. Her products aren’t designed to sell and ship online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness. How will offline conversion tracking help Brianna?

QUESTION

Brianna has a physical store that she’s successfully managed for 10 years. Her products aren’t designed to sell and ship online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness.

How will offline conversion tracking help Brianna?

Brianna can convert offline customers into online shoppers.

Brianna can measure how many shoppers intend to visit her physical store.

Brianna can track conversions for first opens for her app.

Brianna can measure offline sales initiated from an ad click.

The correct answer is:

Brianna can measure offline sales initiated from an ad click.

Brianna has a physical store that she’s successfully managed for 10 years. Her products aren’t designed to sell and ship online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness. How will offline conversion tracking help Brianna?
Explanation: We will update later. sincerely thank

Sara’s a marketing executive for an online clothing retailer. She’s focused on data-driven measurement to drive sales of her company’s clothing lines. She turned to Google’s automated machine learning to help her company gain a competitive advantage in the marketplace. What does Sara do to succeed at automation?

QUESTION

Sara’s a marketing executive for an online clothing retailer. She’s focused on data-driven measurement to drive sales of her company’s clothing lines. She turned to Google’s automated machine learning to help her company gain a competitive advantage in the marketplace.

What does Sara do to succeed at automation?

She needs to learn the data models used by Google’s automation systems.

She needs to choose a CRM that can process the data from Google’s automated machine learning.

She needs to assign data values to her manual optimization processes in real time.

Sara first breaks down her organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm.

The correct answer is:

Sara first breaks down her organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm.

Sara’s a marketing executive for an online clothing retailer. She’s focused on data-driven measurement to drive sales of her company’s clothing lines. She turned to Google’s automated machine learning to help her company gain a competitive advantage in the marketplace. What does Sara do to succeed at automation?
Explanation: We will update later. sincerely thank

Vijay needs to design a website for his taxi company. He’s considering using the Google My Business website builder. His biggest concern is whether he can produce a site capable of serving his customers on mobile phones and tablets. How does the Google My Business website builder address this concern?

QUESTION

Vijay needs to design a website for his taxi company. He’s considering using the Google My Business website builder. His biggest concern is whether he can produce a site capable of serving his customers on mobile phones and tablets.

How does the Google My Business website builder address this concern?

Google My Business website builder sites are all mobile-only with no desktop variants.

Google My Business website builder will format the site to deliver on any device.

Google My Business builder sites offer multiple display options when users land on-page.

Google My Business builder sites direct all traffic to coded pages hosted by third parties.

The correct answer is:

Google My Business website builder will format the site to deliver on any device.

Vijay needs to design a website for his taxi company. He’s considering using the Google My Business website builder. His biggest concern is whether he can produce a site capable of serving his customers on mobile phones and tablets. How does the Google My Business website builder address this concern?
Explanation: We will update later. sincerely thank

Levi’s an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the schools’ changing needs. What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)

QUESTION

Levi’s an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the schools’ changing needs.

What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)

He brings data to all his meetings. Data is at the center of every decision made.

He starts his day by looking at how well he’s doing on his company’s key performance indicators.

He maintains a set of preferred media channels that are proven to be effective and don’t need to change.

He values what his coworkers think and encourages them to give their opinions in his marketing meetings.

The correct answer is:

He values what his coworkers think and encourages them to give their opinions in his marketing meetings.

Levi’s an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the schools’ changing needs. What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)
Explanation: We will update later. sincerely thank

Heather created KPIs (key performance indicators) for her shoe company. She’s using metrics to determine whether or not those KPIs have been met. Using the dropdown menu, select whether each option is one of Heather’s KPIs or a metric.

QUESTION

Heather created KPIs (key performance indicators) for her shoe company. She’s using metrics to determine whether or not those KPIs have been met.

Using the dropdown menu, select whether each option is one of Heather’s KPIs or a metric.

1 Increase sales of high-heeled shoes by 10% this year
2 Increase of 10% in number of full video ad views on YouTube
3 Increase online orders by 5% this quarter
4 Increase of 20% in response rate to Google Search Ads for high heels

Metric (2)
KPI (1)
Metric (4)
KPI (3)

The correct answer is:

Metric (2)

Heather created KPIs (key performance indicators) for her shoe company. She’s using metrics to determine whether or not those KPIs have been met. Using the dropdown menu, select whether each option is one of Heather’s KPIs or a metric.
Explanation: We will update later. sincerely thank

Which statement describes rules-based attribution?

QUESTION

Which statement describes rules-based attribution?

It algorithmically evaluates individual customer paths.

It includes converting and non-converting paths.

It’s the most advanced model in Google’s attribution products.

It applies static logic to assign a value to each touch-point.

The correct answer is:

It applies static logic to assign a value to each touch-point.

Which statement describes rules-based attribution?
Explanation: We will update later. sincerely thank

David owns a retail business that just implemented a web app to supplement sales. He needs to choose an attribution partner to integrate the app for in-app conversion tracking. Which two are available attribution providers? (Choose two.)

QUESTION

David owns a retail business that just implemented a web app to supplement sales. He needs to choose an attribution partner to integrate the app for in-app conversion tracking.

Which two are available attribution providers? (Choose two.)

Google Firebase

Google Analytics

Google Play

Salesforce

The correct answer is:

Google Play

David owns a retail business that just implemented a web app to supplement sales. He needs to choose an attribution partner to integrate the app for in-app conversion tracking. Which two are available attribution providers? (Choose two.)
Explanation: We will update later. sincerely thank