Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?

QUESTION

Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions.

For which activity are callout extensions beneficial?

Give potential customers the ability to contact a business via a text message

Highlight key information and unique selling points of a business

Allow users to navigate to specific pages directly from an ad

Provide potential customers with the ability to call a business directly from an ad

The correct answer is:

Highlight key information and unique selling points of a business

Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?
Explanation: We will update later. sincerely thank

In-market audiences allow the opportunity to specifically identify what kind of user?

QUESTION

In-market audiences allow the opportunity to specifically identify what kind of user?

Someone who has an interest in a topic

Someone who is in the mindset to buy

Someone who writes content about a topic

Someone who has a passion for a topic

The correct answer is:

Someone who is in the mindset to buy

In-market audiences allow the opportunity to specifically identify what kind of user?
Explanation: We will update later. sincerely thank

Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?

QUESTION

Yan is working on a Remarketing List for Search Ads campaign.

Which user could be added to a valid Remarketing audience list to ensure optimal results?

Someone who has heard of his company’s business but never visited the company’s website

Someone who has added items to a shopping basket on his company’s website but then abandoned it

Someone who has seen his company’s ads but never clicked on them

Someone who has visited numerous similar websites

The correct answer is:

Someone who has added items to a shopping basket on his company’s website but then abandoned it

Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?
Explanation: We will update later. sincerely thank

Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?

QUESTION

Wendy is setting up a Customer Match strategy to reach a list of prospective customers.

What must she provide?

A linked Google Analytics account

Conversion tracking

Customer relationship management data

A Google remarketing tag

The correct answer is:

Customer relationship management data

Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?
Explanation: We will update later. sincerely thank

Which user type would the Google Ads system closely match as an Affinity audience?

QUESTION

Which user type would the Google Ads system closely match as an Affinity audience?

A student who is looking for loan advice

A parent who is caring for their toddler

An individual who is interested in purchasing a car

Someone who has demonstrated a qualified interest in movies

The correct answer is:

Someone who has demonstrated a qualified interest in movies

Which user type would the Google Ads system closely match as an Affinity audience?
Explanation: We will update later. sincerely thank

Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)

QUESTION

Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website.

What will they need to create in their first Google Search Ad group? (Choose two.)

Delivery times

Device types

Keyword list

Country targets

Default bid amount

The correct answer is:

Default bid amount

Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)
Explanation: We will update later. sincerely thank

Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

QUESTION

Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible.

What automated bidding strategy should she use in her campaign?

Target return on ad spend (tROAS)

Target impression share

Maximize clicks

Maximize conversions

The correct answer is:

Maximize clicks

Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?
Explanation: We will update later. sincerely thank

Which is required for an ad to be served to a user?

QUESTION

Which is required for an ad to be served to a user?

The keywords must be relevant to the search term.

The search terms must be unique to a company.

The keywords must be unique to only one campaign.

The keywords must be listed in all ad groups for a company.

The correct answer is:

The keywords must be relevant to the search term.

Which is required for an ad to be served to a user?
Explanation: We will update later. sincerely thank

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

QUESTION

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page.

What type of automated bidding strategy is Siona using?

Maximize clicks

Target impression share

Target return on ad spend (tROAS)

Target cost-per-acquisition (tCPA)

The correct answer is:

Target impression share

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
Explanation: We will update later. sincerely thank

As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top.

QUESTION

As an advertiser, creating your first text ad in Google Ads is a simple five-step process.

Arrange the five steps in order, with the first step on top.

1. Sign in to the Google Ads account where you wish to make the text ad.

2. In the page menu on the left of the screen, select Ads & Extensions.

3. Choose the + button, and then select Text Ad from the available options.

4. Enter the headlines, URL, and description lines you wish to use.

5. Ensure the ad meets Google’s editorial guidelines, and press Save Ad.

The correct answer is:

5. Ensure the ad meets Google’s editorial guidelines, and press Save Ad.

As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top.
Explanation: We will update later. sincerely thank