What is not a filter setting for data in views?

QUESTION

What is not a filter setting for data in views?

Include

Restore

Exclude

Modify

The correct answer is:

Restore

What is not a filter setting for data in views?
Explanation:

Use filters to limit or modify the data in a view. For example, you can use filters to exclude traffic from particular IP addresses, include only data from specific subdomains or directories, or convert dynamic page URLs to readable text strings.

In Google Analytics, you can use filters to limit or modify the data in a view. For example, you can use filters to exclude traffic from particular IP addresses. So, you can such filter parameters as include, exclude or modify. Restore is not a filter parameter.  i

Keep in mind that filtering permanently includes, excludes, or alters hits in that view. Therefore, you should ALWAYS maintain an unfiltered view of your data so you always have access to your full data set.ts.

Read more here: https://support.google.com/analytics/answer/1033162

What channel is not included in the default Channels report?

QUESTION

What channel is not included in the default Channels report?

Direct

Display

Device

Organic Search

The correct answer is:

Device

What channel is not included in the default Channels report?
Explanation:

The default system channel definitions reflect Analytics’ current view of what constitutes each channel in the Default Channel Grouping.
Default channels are Direct, Organic Search, Social, Email, Affiliates, Referral, Paid Search, Other Advertising and Display.
Read more here: https://support.google.com/analytics/answer/3297892

To recognize users across different devices, what is required for User ID?

QUESTION

To recognize users across different devices, what is required for User ID?

Google Tag Manager

Sign-in that generates and sets unique IDs

A new Analytics account for reporting

All of the above

The correct answer is:

Sign-in that generates and sets unique IDs

To recognize users across different devices, what is required for User ID?
Explanation:

The User ID enables the association of one or more sessions (and any activity within those sessions) with a unique and persistent ID that you send to Analytics. To implement the User ID, you must be able to generate your own unique IDs, consistently assign IDs to users, and include these IDs wherever you send data to Analytics. For example, you could send the unique IDs generated by your own authentication system to Analytics as values for the User ID. Any engagement, like link clicks and page or screen navigation, that happen while a unique ID is assigned can be sent and connected in Analytics via the User ID.

Read more here: https://support.google.com/analytics/answer/3123662

Segments will not allow you to do what?

QUESTION

Segments will not allow you to do what?

Create subsets of sessions or users

Permanently alter data

Build custom Remarketing lists

Isolate and analyze data

The correct answer is:

Permanently alter data

Segments will not allow you to do what?
Explanation:

A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. Another segment might be users who purchase a particular line of products or who visit a specific part of your site.

Segments let your isolate and analyze those subsets of data so you can examine and respond to the component trends in your business. You can also use segments as the basis for audiences.

Note that segments aren’t destructive, filters are.

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

QUESTION

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

Just before the closing </body> tag

Just after the opening <head> tag

Just before the closing </head> tag

Just after the opening <body> tag

or

Just before the closing </body> tag of your website

Just after the opening <body> tag of your website

Just before the closing </head> tag of your website

Just after the opening <head> tag of your website

The correct answer is:

Just before the closing tag of your website

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
Explanation:

You just need to paste the entire snippet into the HTML on your web pages, just before the closing </head>tag.

This is a confusing question. Please note that the correct answer is “Just before the closing </head> tag” at the current version of Google Analytics Individual Qualification Exam in English. We will update this file if/when it changes. Note that in Google Analytics Academy assessments a correct answer is different to the same question -Just after the opening <head> tag. Moreover, if you take GAIQ exam in French the correct answer is also “Just after the opening <head> tag”.

In both scenarios GA code will be render blocking and will slow down your website. The best solution is to host analytics locally and put tracking code in the footer.

Read more here: https://support.google.com/analytics/answer/1008080

Google Analytics cannot collect data from which systems by default?

QUESTION

Google Analytics cannot collect data from which systems by default?

Mobile devices

Online point-of-sale systems

Websites

Offline inventory database

The correct answer is:

Offline inventory database

Google Analytics cannot collect data from which systems by default?
Explanation:

Google analytic cannot collect data from Offline inventory database by default. You need “Data import” for this job. Data Import lets you join the data generated by your offline business systems with the online data collected by Analytics. This can help you organize, analyze and act upon this unified data view in ways that are better aligned with your specific and unique business needs.

When does a default Analytics session expire?

QUESTION

When does a default Analytics session expire?

At noon every day

When a user is inactive on your website for more than 30 minutes

When a user opens another browser window

After 30 minutes, regardless of user activity on your website

The correct answer is:

When a user is inactive on your website for more than 30 minutes

When does a default Analytics session expire?
Explanation:

In Google Analytics, session is the period of time a user is active on your site. Note, that by default, if a user is inactive for 30 minutes or more, any future activity is attributed to a new session. However, you can adjust this setting.  Users that leave your site and return within the expiration time limit are counted as part of the original session.

Sessions and campaigns end after a specific amount of time passes. By default, sessions end after 30 minutes of inactivity and campaigns end after six months. You can change the settings so sessions and campaigns end after the specified amount of time has passed.

Read more here: https://support.google.com/analytics/answer/2795871

What does assigning a value to a Google Analytics Goal enable?

QUESTION

What does assigning a value to a Google Analytics Goal enable?

Analyze a website conversion funnel

Compare goal conversions and measure changes to a website

Track real-time business revenue

Track actual revenue from conversions

The correct answer is:

Compare goal conversions and measure changes to a website

What does assigning a value to a Google Analytics Goal enable?
Explanation:

Although assigning a goal value is optional, we recommend you do so to help monetize and evaluate your conversions.

Read more here: https://support.google.com/analytics/answer/1012040

In Google Analytics, Goals measure how well your site fulfills objectives. So, defining goals is a core step in analyzing and optimizing your website. Having properly configured goals allows Analytics to provide you with critical information, such as the number of conversions and the conversion rate for your site or app. If you enable goals, you can set values and compare metrics. Goial values let you evaluate your website’s performance.

Tip: It’s important to understand that knowing how much traffic you get is not crucial. Much more important to understand what value your traffic creates for your business. This is where Goals in Analytics can help.

Learn more on the official Google support website.