True or false? The only way to speed up the creation of a launch pad website is to cut out the majority of the content.

QUESTION

True or false? The only way to speed up the creation of a launch pad website is to cut out the majority of the content.

True — most of the content on a website is not critical to the success of the site, so it is better to simplify and delete it.

True — the only way to ensure a quick launch is to remove all of the content except the most important pages.

False — the second way to speed up the launch pad website is to limit the stakeholders to only one revision on all content and designs.

False — cutting down the amount of content on the site is only one of many options for speeding up a launch pad website and may not be the right choice for your specific website.

The correct answer is:

False — cutting down the amount of content on the site is only one of many options for speeding up a launch pad website and may not be the right choice for your specific website.

True or false? The only way to speed up the creation of a launch pad website is to cut out the majority of the content.
Explanation: We will update later. sincerely thank

Fill in the blank: Running a sprint workshop is time consuming for the team, but it’s worth the time investment because: ___________.

QUESTION

Fill in the blank: Running a sprint workshop is time consuming for the team, but it’s worth the time investment because: ___________.

pulling everyone, including stakeholders, together for a focused time period ends up saving time by avoiding slow communication, distractions, and approval delays

you can pull on the collective knowledge of a diverse group, which results in better ideas

having everyone together, including stakeholders, creates better buy-in and alignment across the company

All of the above

The correct answer is:

All of the above

Fill in the blank: Running a sprint workshop is time consuming for the team, but it’s worth the time investment because: ___________.
Explanation: We will update later. sincerely thank

Imagine your team launched a new website three months ago, before you were hired. The website is performing well, but there’s still opportunity to improve using Growth-Driven Design. Based on this scenario, which is the BEST approach to recommend to your boss?

QUESTION

Imagine your team launched a new website three months ago, before you were hired. The website is performing well, but there’s still opportunity to improve using Growth-Driven Design. Based on this scenario, which is the BEST approach to recommend to your boss?

Growth-Driven Design is not a good fit because the website is already performing well. Growth-Driven Design is only used when the website is performing poorly.

It’s best to start over from scratch and build a brand new launch pad website using the “80/20” method. This way, you know everything on the website aligns with your vision.

Because you already have a website, you should skip the strategy and launch pad stages and move directly to the continuous improvement stage. The first theme to use would be the establish theme.

Use the “refresh” method by reviewing the strategy stage, auditing the existing website, developing the list of required updates, and moving into continuous improvement starting with your list of required updates.

The correct answer is:

Use the “refresh” method by reviewing the strategy stage, auditing the existing website, developing the list of required updates, and moving into continuous improvement starting with your list of required updates.

Imagine your team launched a new website three months ago, before you were hired. The website is performing well, but there’s still opportunity to improve using Growth-Driven Design. Based on this scenario, which is the BEST approach to recommend to your boss?
Explanation: We will update later. sincerely thank

True or false? It’s important to code a marketer-friendly website.

QUESTION

True or false? It’s important to code a marketer-friendly website.

True — this removes bottlenecks, allows your team to move faster, and keeps developers building interesting projects versus spending their time making small updates.

True — marketers love to jump into the CSS and API code to adjust and improve the code the developers created.

False — the website has always been managed by IT and they always push website improvements to the top of their work list. There’s no reason to get marketers involved.

False — a CMS does not need to make it easy for marketers to work on the website, and most developers hate learning new systems.

The correct answer is:

True — this removes bottlenecks, allows your team to move faster, and keeps developers building interesting projects versus spending their time making small updates.

True or false? It’s important to code a marketer-friendly website.
Explanation: We will update later. sincerely thank

Imagine your boss asks you, “Why is it important that we launch the launch pad website quickly?” Which of the following statements is the best response?

QUESTION

Imagine your boss asks you, “Why is it important that we launch the launch pad website quickly?” Which of the following statements is the best response?

“Launch pad websites are not compatible with our ecommerce website. It’s impossible for us to cut down the number of products we sell. Therefore, we should do traditional web design with optimization after.”

“The primary reason we need to launch quickly is to allow our team to shift focus from the website to other marketing activities. It’s common to spend too much time on the website and forget about everything else.”

“Two reasons. First, the faster we launch, the less risky assumptions are made. Once it’s live, we can start collecting data to inform our decisions. And second, the faster we launch, the sooner we’ll start seeing a return on our investment. Remember, we’ll continue to build and optimize the site after it’s live.”

“Since we’re an enterprise website with lots of content that can’t be cut, we’re not able to build a launch pad website. Instead, it’s better to follow traditional web design and then run optimization after.”

The correct answer is:

“Two reasons. First, the faster we launch, the less risky assumptions are made. Once it’s live, we can start collecting data to inform our decisions. And second, the faster we launch, the sooner we’ll start seeing a return on our investment. Remember, we’ll continue to build and optimize the site after it’s live.”

Imagine your boss asks you, “Why is it important that we launch the launch pad website quickly?” Which of the following statements is the best response?
Explanation: We will update later. sincerely thank

True or false? It’s impossible to build a launch pad website for a large, enterprise website.

QUESTION

True or false? It’s impossible to build a launch pad website for a large, enterprise website.

True — they’re often too big to make it worthwhile to run Growth-Driven Design versus traditional web design.

True — complex functions like multiple languages, ecommerce, forums, etc., make it impossible to build a launch pad website.

False — it is possible. You’ll likely have to adjust your approach, and it will likely take you longer to build your initial launch pad, but it will still be quicker than if you built the website using traditional web design.

False — in the strategy process, you’ll need to convince stakeholders to cut out the majority of the website’s content and create a small website.

The correct answer is:

False — it is possible. You’ll likely have to adjust your approach, and it will likely take you longer to build your initial launch pad, but it will still be quicker than if you built the website using traditional web design.

True or false? It’s impossible to build a launch pad website for a large, enterprise website.
Explanation: We will update later. sincerely thank

Which of the following technique(s) can be used to increase speed and quality of the new launch pad website?

QUESTION

Which of the following technique(s) can be used to increase speed and quality of the new launch pad website?

Customizing your approach

Implementing sprint workshops

Effective content development

Stakeholder-driven brainstorming

Investing in internal efficiencies

C and D

A, B, C, and E

All of the above

The correct answer is:

A, B, C, and E

Which of the following technique(s) can be used to increase speed and quality of the new launch pad website?
Explanation: We will update later. sincerely thank

What are the three high-level steps of the user research process?

QUESTION

What are the three high-level steps of the user research process?

Perform research, develop user questions, create hypothesis.

Develop user questions, create prototype, run user testing.

Quantitative analysis, qualitative verification, experimentation validation.

Develop user questions, perform research, analyze and report on findings.

The correct answer is:

Develop user questions, perform research, analyze and report on findings.

What are the three high-level steps of the user research process?
Explanation: We will update later. sincerely thank