Identify the definition of attribution.

QUESTION

Identify the definition of attribution.

Practice of determining the role that each marketing touchpoint plays in driving towards a given outcome and assigning a value to it

Practice of making important decisions about where to invest budgets or focus optimizations

Practice of unifying user interaction data and creating a holistic view of customer relationships

Practice of developing estimates that tie online investment back to revenue goals

The correct answer is:

Practice of determining the role that each marketing touchpoint plays in driving towards a given outcome and assigning a value to it

Identify the definition of attribution.
Explanation: We will update later. sincerely thank

Place in order the steps involved in building a data-driven attribution model for Search ads.

QUESTION

Place in order the steps involved in building a data-driven attribution model for Search ads.

1. Calculate the conversion rate for a set of paths (sequences)

2. Take two paths that are similar except one keyword and compare conversion rates to determine uplift from that keyword

3. Apply the uplift to the original weighting

4. Run the calculation for all keywords in the sequence and determine wWhat percentage each keyword contributes to overall conversions

The correct answer is:

4. Run the calculation for all keywords in the sequence and determine wWhat percentage each keyword contributes to overall conversions

Place in order the steps involved in building a data-driven attribution model for Search ads.
Explanation: We will update later. sincerely thank

Why is it not advisable for an advertiser to have a tag set to conditional firing in Google Ads Conversion Tracking?

QUESTION

Why is it not advisable for an advertiser to have a tag set to conditional firing in Google Ads Conversion Tracking?

Conditional Firing breaks the ability to surface cross-device conversions, view-through conversions and GDN conversion lift

Conditional Firing breaks the ability to assign value to a conversion, particularly as it relates to life-time value

Conditional Firing can break API calls that are necessary for app tracking to work effectively with both iOS and Android

Conditionally Firing a tag breaks the ability of Google Ads to connect data to Analytics

The correct answer is:

Conditional Firing breaks the ability to surface cross-device conversions, view-through conversions and GDN conversion lift

Why is it not advisable for an advertiser to have a tag set to conditional firing in Google Ads Conversion Tracking?
Explanation: We will update later. sincerely thank

Three of the following feature statements are true about Google Tag Manager. Identify the feature that is false.

QUESTION

Three of the following feature statements are true about Google Tag Manager. Identify the feature that is false.

Empowers agencies – Multi-account support and user permissions mean agencies can easily use GTM to help manage clients’ tags

Works with mobile – GTM can be embedded in mobile apps to enable changing app configurations on the fly

Made for Google – GTM supports only Google measurement and marketing tags; third- party tags are incompatible

Easy testing – GTM makes it easy to verify that new tags are working properly, before changes are published

The correct answer is:

Made for Google – GTM supports only Google measurement and marketing tags; third- party tags are incompatible

Three of the following feature statements are true about Google Tag Manager. Identify the feature that is false.
Explanation: We will update later. sincerely thank