Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)

QUESTION

Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)

Campaign Manager API

Bulksheets

Custom Variables

Search Ads 360 API

The correct answer is:

Search Ads 360 API

Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)
Explanation:

Options for uploading offline conversions yourself

If you use a call-tracking service that doesn’t integrate with Search Ads 360, you can use any of these techniques to upload offline conversions:

Upload from the Search Ads 360 API: If you have a computer system that maintains conversion data, you can write a program that uses the Search Ads 360 API (application programming interface) to automatically upload conversions.

Upload from the Campaign Manager API: If you use Campaign Manager for display campaigns and Search Ads 360 for search campaigns, you can upload conversions from the Campaign Manager API instead of the Search Ads 360 API.discrepancies.

Upload from a bulksheet:Enter data about conversions into a spreadsheet, and then upload the spreadsheet to Search Ads 360. Offline conversions for social and auto track engines can only be uploaded from the Search Ads 360 Conversions API.

Read more here: https://support.google.com/searchads/answer/3465926

Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)

QUESTION

Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)

Select All Correct Responses

Set up a Custom Dimension in Google Analytics

It is not possible to pass conversion attributes

Set up a custom Floodlight variable in Google Tag Manager

Set up a custom Floodlight variable as a dimension in Search Ads 360

The correct answer is:

Set up a custom Floodlight variable as a dimension in Search Ads 360

Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)
Explanation:

If you use Floodlight activities to track conversions, you can add details to your Search Ads 360 reports that are unique to your business needs.Google Tag Manager makes it easy to maintain tags on your site. Instead of adding and updating tags directly on your site, you add and update them in Google Tag Manager. Google Tag Manager then outputs properly formatted tags on your site as needed.

Read more here: https://support.google.com/searchads/answer/7551951

What is the Search Ads 360 account hierarchy?

QUESTION

What is the Search Ads 360 account hierarchy?

Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword

Agency > Advertiser > Engine > Campaign > Keyword

Advertiser > Engine > Campaign >Keyword

Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad

The correct answer is:

Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad

What is the Search Ads 360 account hierarchy?
Explanation:

Just as many advertising agencies maintain separate teams to manage search and social marketing for multiple advertisers, in Search Ads 360, you can manage multiple advertisers under a single agency network.

Each of these advertisers contains its own group of engine accounts and campaigns, as well as its own set of users who can view reports and edit settings.

Read more here: https://support.google.com/searchads/answer/2491240

During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

QUESTION

During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

Decrease bidding portfolio by 1 low-performing keyword

Decrease maximum bid in the bid strategy setting 40%

Decrease CPA target of bid strategy 60%

Increase bidding portfolio by 2 new keywords

The correct answer is:

Decrease CPA target of bid strategy 60%

During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)
Explanation:

Do nothing in the first week after you launch a Search Ads 360 bid strategy.

During the first two weeks, Search Ads 360 needs time to observe performance, adjust bids, and respond to those adjustments. In addition, if the bid strategy contains new keywords without performance history, Search Ads 360 will engage in startup learning behavior for those keywords.

Read more here: https://support.google.com/searchads/answer/6261367

Which three changes can a user set up using scheduled edits? (select three)

QUESTION

Which three changes can a user set up using scheduled edits? (select three)

Lower bids on keywords during weekends

Raise bids on keywords every Monday at 7am

Activate a new bid strategy

Activate ads or keywords at a specific time

The correct answer is:

Activate ads or keywords at a specific time

Which three changes can a user set up using scheduled edits? (select three)
Explanation:

If you want to automatically change a setting for more than one Search Ads 360 ad, keyword, or other item, you can schedule a one-time or recurring change when you set up a bulk edit or automated rule.

You can:

Activate ads or keywords at midnight to coincide with the launch of a promotion.

Change ad copy to coincide with the beginning of summer.

Lower bids on keywords during weekends or overnight, and raise them during week days.

Decrease the mobile bid adjustment percentage for all campaigns with a specific label if a percentage of the budget is spent.

Read more here: https://support.google.com/searchads/answer/6327323

Which two types of goals can be targeted in Bid Strategies? (select two)

QUESTION

Which two types of goals can be targeted in Bid Strategies? (select two)

Select All Correct Responses

Conversion

Profit Margin

Business data

Revenue

The correct answer is:

Revenue

Which two types of goals can be targeted in Bid Strategies? (select two)
Explanation:

Instead of manually setting bids and bid adjustments in response to changes in your advertising goals or in the overall advertising landscape, use a Search Ads 360 bid strategy to automate the process.

Search Ads 360 bid strategies optimize your advertising spend across the supported search engine accounts within an advertiser. They monitor the performance of keywords and product groups, and adjust bids to achieve the highest number of conversions, the greatest amount of revenue, the best position, or highest number of clicks your campaign budgets allow.

Read more here: https://support.google.com/searchads/answer/6231813

What does it mean when the “Stop sync” button is greyed out?

QUESTION

What does it mean when the “Stop sync” button is greyed out?

The engine account is paused.

The sync is applying updates.

The sync is complete.

The engine type is “Other.

The correct answer is:

The sync is applying updates.

What does it mean when the “Stop sync” button is greyed out?
Explanation:

The Stop sync button will be grayed out, and you won’t be able to stop a sync, when Sync has already started to apply updates to Search Ads 360.

Read more here: https://support.google.com/searchads/answer/3167221

Which three modifiers can be automated by a bid strategy? (select three)

QUESTION

Which three modifiers can be automated by a bid strategy? (select three)

Select All Correct Responses

Location target bid adjustments

Mobile bid adjustments

Search impression share bid adjustments

Remarketing target bid adjustments

The correct answer is:

Remarketing target bid adjustments

Which three modifiers can be automated by a bid strategy? (select three)
Explanation:

Bid adjustments increase or decrease bids depending on the device a customer searches from, membership in a remarketing list, or location. Search engines vary in the scenarios and bid adjustments they support. Some search engines such as Google Ads can increase or decrease the bid you specify for specific types of devices, such as mobile, or specific types of targets, such as remarketing targets.

Read more here: https://support.google.com/searchads/answer/1184733

Bulksheets can be used to complete which two tasks? (select two)

QUESTION

Bulksheets can be used to complete which two tasks? (select two)

Select All Correct Responses

Create labels

Upload offline conversions

Generate formula columns in bulk

Upload custom Floodlight variable data

The correct answer is:

Upload offline conversions

Bulksheets can be used to complete which two tasks? (select two)
Explanation:

You can use bulksheets to do any of the following:

Create labels

Change and remove labels

Apply and remove labels for Search Ads 360 objects

Read more here: https://support.google.com/searchads/answer/1276921

Upload from a bulksheet: Enter data about conversions into a spreadsheet, and then upload the spreadsheet to Search Ads 360. Offline conversions for social and auto track engines can only be uploaded from the Search Ads 360 Conversions API.

Read more here: https://support.google.com/searchads/answer/3465926