Video Smart

QUESTION

Which type of advertiser would find bumpers to be a good solution for their objective?

An advertiser who wants to tell a complex brand story to shift perception

An advertiser who wants 100% share of voice during their campaign launch

An advertiser who wants to increment their video view count

An advertiser who wants greater reach at a relatively low CPM, especially on mobile

The correct answer is:

An advertiser who wants greater reach at a relatively low CPM, especially on mobile

Explanation: We will update later. sincerely thank

QUESTION

A client is planning a new product launch on the final day of a major tennis tournament and wants massive reach over a short period of time. Which ad product would allow this to happen?

Standard Reserve

Masthead

TrueView Discovery

Google Preferred

The correct answer is:

Masthead

Explanation: We will update later. sincerely thank

QUESTION

TrueView in-stream video views count towards an advertiser’s total YouTube view count.

True

False

The correct answer is:

True

Explanation: We will update later. sincerely thank

QUESTION

An Advertiser Is Considering TrueView For Action. In Order For Their Performance To Be As Effective As Possible, Which Of Following Requirements Should Be Met?

Advertiser should be looking to drive actions on their site

AdWords Conversion Tracking should be implemented

Advertiser should have a clear call to action

All answers are correct

The correct answer is:

All answers are correct

Explanation: We will update later. sincerely thank

QUESTION

A luxury travel agency is looking to target their new package trips to Mauritius to audiences who are researching destination guides on YouTube. Which type of targeting would you recommend?

Customer Match

Similar Audiences

In-Market Audiences

Remarketing

The correct answer is:

In-Market Audiences

Explanation: We will update later. sincerely thank

QUESTION

How does TrueView for action differ from standard TrueView in-stream?

TrueView for action is best suited for advertisers interested in mass reach

Standard TrueView in-stream provides more reach

TrueView for action provides a tailored call-to-action

TrueView for action will only serve on mobile devices

The correct answer is:

TrueView for action provides a tailored call-to-action

Explanation: We will update later. sincerely thank

QUESTION

How are Store Visits for YouTube attributed?

Engagements

Clicks

Impressions

Billable views

The correct answer is:

Billable views

Explanation: We will update later. sincerely thank

QUESTION

YouTube for Performance allows advertisers to optimize towards lower-funnel actions, aside from driving cost efficient views.

True

False

The correct answer is:

True

Explanation: We will update later. sincerely thank

QUESTION

When using TrueView for action, advertisers need to choose between implementing a headline or a call-to-action.

True

False

The correct answer is:

False

Explanation: We will update later. sincerely thank

QUESTION

In which of the following scenarios would you NOT recommend using conversion lift for YouTube?

If the advertiser is happy with their current video performance and is planning to increase investment

All answers are correct

If the advertiser won’t test YouTube unless it incrementality can be measured

If the advertiser is planning to significantly reduce or turn off spend on YouTube

The correct answer is:

If the advertiser is happy with their current video performance and is planning to increase investment

Explanation: We will update later. sincerely thank